Design Insights

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SBID Regional Winner: The Shelford Project and the Art of Emotional Precision

The Shelford Project, recently named SBID 2025 Regional Winner, is a quiet triumph of emotional clarity and creative trust. Designed in close collaboration with a visionary client, this Cambridge home blends Nordic simplicity and Japanese serenity through tactile materials, thoughtful lighting, and a shared commitment to subtle beauty.

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Pavlina Campbell Pavlina Campbell

How to Read a Room: Teaching Clients to Understand Spatial Potential

Clients often struggle to see beyond layout and furniture—but what if they could read a room like a story? In this article, Cambridge-based interior designer Pavlina shares how she teaches clients to understand spatial potential through emotion, light, and flow. From heritage homes in Cambridge to garden-facing extensions in Letchworth Garden City, discover how thoughtful design begins with imagination.

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Pavlina Campbell Pavlina Campbell

Light as Emotion: Designing for the Nervous System

Light isn’t just functional — it’s emotional. This article explores how lighting design interacts with the nervous system, shaping mood, well-being, and the sensory experience of high-end interiors.

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Pavlina Campbell Pavlina Campbell

From Heritage to Modernity: Reimagining Cambridge’s Architectural Legacy Through Contemporary Interiors

In Cambridge, where architectural heritage runs deep, today’s homeowners are seeking more than preservation—they’re embracing transformation. This article explores how historic design elements inspire serene, contemporary interiors that reflect both legacy and lifestyle. Discover how tactile materials, proportion, and local storytelling create homes that feel timeless, tailored, and emotionally intelligent.

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Pavlina Campbell Pavlina Campbell

Designing Family Homes in Cambridge: A Bespoke Approach to New-Build Interiors

New-build homes in Cambridge offer space and potential—but often lack warmth and character. Discover how bespoke interior design transforms these blank canvases into refined, emotionally resonant family homes. From tactile materials to layered lighting, Pavlina shares her approach to creating high-end interiors that feel truly personal.

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Why Originality & Intention Matter in Interior Design — A Cambridge Designer’s Perspective, published by Pavlina Campbell| Modern Interior Designer in Cambridge

Originality isn’t just a design choice — it’s how I help clients tell their story. In this article, I share my creative process and a unique teen bedroom project that proves how intention and out-of-the-box thinking can transform a space into something truly personal.

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Pavlina Campbell Pavlina Campbell

Living with Legacy: The Realities of Owning a Listed Home in Cambridge

Ever dreamed of owning a historic home in Cambridge?
Listed properties are full of charm—but they also come with hidden rules, design limitations, and surprising renovation costs. This guide explores the real-life challenges of owning a listed home and how an experienced interior designer in Cambridge can help you bring heritage to life without losing your modern comforts.

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Pavlina Campbell Pavlina Campbell

Designing a Living Room: A Journey from Concept to Character

"Designing a living room isn’t about filling a space—it’s about telling a story. From the first spark of a concept board to the final curated detail, this guide by a luxury interior designer in Cambridge explores how to create a living space that reflects personality, purpose, and timeless elegance. Discover how lighting, texture, furniture scale, and flooring choices come together to shape a room that feels as good as it looks."

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Pavlina Campbell Pavlina Campbell

The Best Materials for Every Room in Your Home

Looking to choose the right materials for your home? Discover expert recommendations from a Cambridge Interior Designer on flooring, countertops, tiles, and fabrics for every room—from kitchens and bathrooms to bedrooms and living spaces.

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Pavlina Campbell Pavlina Campbell

Modern Interior Design Style and Its Meaning

Discover the meaning of modern interior design and how to bring stylish simplicity into your bathroom, kitchen, and bedroom. Be Modern Interior Designer Cambridge shares expert tips for creating clean, cohesive, and functional spaces with timeless appeal.

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Pavlina Campbell Pavlina Campbell

What Is Colour Theory in Interior Design?

Discover how colour does more than decorate—it defines. Cambridge-based luxury interior designer Pavlina Campbell explores the power of colour theory in shaping mood, flow, and identity within your home. Whether you're drawn to bold contrasts or calming palettes, this guide offers expert insight into designing with intention, style, and soul.

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Designing Futures, Shaping Spaces: Pavlina Campbell on Creativity in Practice and the Classroom

For Pavlina Campbell, interior design is both vocation and voice—a means of crafting spaces that tell human stories. Beyond the classroom, where she challenges students to think creatively and ethically, Pavlina Campbell immerses herself in her own design practice. Her projects echo the same values she imparts to future designers: empathy, narrative, and a sense of place.

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