Pinterior.space is an award-winning interior design studio in Cambridge, Cambridgeshire, specialising in contemporary residential interiors inspired by Nordic, Scandinavian and Japandi design principles.
Contemporary Interior Design Featured by LuxLife Magazine
Pinterior.space was featured by LuxLife Magazine for its calm, contemporary approach to residential interior design, shaped by clarity, materiality and thoughtful living
Featured by LuxLife Magazine • March 2026
Founded by interior designer, educator and creative director Pavlina Campbell, Pinterior.space creates calm, contemporary homes shaped by clarity, functionality and a deep understanding of how people live.
Working across Cambridge, Cambridgeshire, Hertfordshire, St Albans and selected London projects, the studio draws inspiration from Nordic, Scandinavian and Japandi design principles, approaching every project through careful concept development, material-led design and client-centred thinking to create interiors that feel timeless, personal and deeply connected to everyday life.
This feature forms part of Pinterior.space's growing portfolio of industry recognition, including the SBID Awards 2025 Regional Winner and features by the British Academy of Interior Design.
The publication reflects the studio's ongoing commitment to creating residential interiors that balance clarity, craftsmanship and everyday living.
Contemporary Interior Design Featured by LuxLife Magazine
A Bespoke Approach to Contemporary Interior Design
At Pinterior.space, every project begins with a deep understanding of how a space should feel as much as how it should function. Guided by a calm, contemporary design philosophy, the studio creates refined residential interiors that balance warmth, clarity, and timeless living.
Drawing inspiration from Nordic, Scandinavian, and Japandi design principles, founder and creative director Pavlina Campbell approaches each project with a focus on materiality, thoughtful detailing, and understated luxury. From bespoke joinery to complete home transformations, every interior is carefully curated to create spaces that feel both elevated and deeply personal.
The LUXlife Magazine feature reflects the studio’s continued commitment to designing interiors that support modern living while maintaining a strong sense of calm, comfort, and individuality across homes throughout Cambridge, Cambridgeshire, St Albans, London, and the South East.
Explore more from Pinterior.space, including our luxury residential interior design portfolio, contemporary design insights, and studio recognition across Cambridge, St Albans, London, and the South East.
A Philosophy Defined by Calm
“Luxury is not loud. It’s the quiet confidence of space that listens.”
Recognition Within Contemporary Interior Design
The recognition from LUXlife Magazine reflects Pinterior.space's continued commitment to creating calm, contemporary interiors that feel both timeless and deeply personal. Guided by a philosophy rooted in clarity, warmth and thoughtful materiality, the studio designs bespoke residential spaces that support modern living while retaining a strong sense of individuality.
Working across Cambridge, Cambridgeshire, St Albans, London and the wider South East, founder and creative director Pavlina Campbell collaborates closely with clients to create refined interiors shaped through craftsmanship, careful planning and enduring design principles.
This feature sits alongside a growing body of industry recognition, including award-winning projects, professional design publications and contributions to interior design education.
Begin Your Interior Design Journey
Whether transforming a single room or reimagining an entire home, Pinterior.space creates interiors designed to bring calm, clarity, and timeless comfort to everyday living.
Featured in BUILD Home & Garden Awards Magazine
Published In BUILD Home & Garden Awards 2022
This feature was originally published in the BUILD Home & Garden Awards magazine following Pinterior.space being recognised as Best Scandinavian Interior Design Space Company – UK.
Featured in BUILD Home & Garden Awards Magazine
How Design Begins With Understanding
In this feature with BUILD Home & Garden Awards Magazine, founder Pavlina Campbell reflects on the thinking that sits behind every Pinterior.space project. Rather than beginning with aesthetics alone, the studio's process starts with understanding how people live, identifying the challenges within a space and developing thoughtful design solutions that respond to both practical needs and everyday life.
The interview explores Pavlina's approach to concept development, client collaboration and the role of interior design as a problem-solving discipline. It also highlights the Nordic, Scandinavian and Japanese influences that continue to shape the studio's calm, contemporary/modern and highly personalised interiors.
"No two people are the same, and no two interior spaces should be either."
— Pavlina Campbell, Founder & Creative Director, Pinterior.space
Design Begins With Understanding How People Live
One of the strongest themes explored throughout this BUILD Home & Garden Awards feature is the belief that successful interior design begins long before colours, materials or furniture selections are considered.
At Pinterior.space, every project starts with understanding the people who will live within the space. Before developing concepts or refining layouts, time is invested in listening carefully to how a home functions, where frustrations exist and what clients want their home to support both practically and emotionally.
As Pavlina explains in the interview, each client brings different needs, routines and priorities. Rather than applying a predetermined aesthetic, the design process begins by identifying what will most meaningfully improve everyday life. This people-centred approach continues to shape the studio's work across contemporary residential projects throughout Cambridge, Cambridgeshire, Hertfordshire and St Albans.
Related Reading:
→ Why Your Home Feels Disconnected.
→ What Are You Actually Paying For & How Much Does Interior Design Cost In St Albans?
"The most successful interiors begin by understanding how people live, not simply how a space should look."
Concept Development Before Decoration
Throughout the BUILD Home & Garden Awards feature, Pavlina Campbell discusses the importance of concept development, creative problem-solving and approaching every project as an individual response rather than a repeatable formula.
Rather than beginning with products, finishes or visual trends, every project starts with a clear design concept. This wider vision helps shape decisions around spatial planning, bespoke joinery, materials, lighting and architectural detailing, ensuring that every element contributes to a coherent and meaningful outcome.
As highlighted within the interview, Pavlina's passion for developing original ideas remains central to the studio's philosophy. By exploring possibilities before focusing on decoration, the design process stays rooted in creativity, problem-solving and long-term thinking rather than short-lived trends.
The BUILD Home & Garden Awards feature highlights of thoughtful design thinking, concept development and client-focused solutions as central to the studio's approach.
Explore Related Topics
"Before materials, colours and furniture selections, there must be an idea worth building around."
Key Themes From The BUILD Feature
Understanding how people live before designing solutions
Concept development before decoration
Creative problem-solving tailored to individual spaces
Contemporary residential design rooted in long-term thinking
Begin Your Interior Design Journey
Featured by the British Academy of Interior Design
Meet the Tutor: Pavlina Campbell
Published by the British Academy of Interior Design
The British Academy of Interior Design originally published this interview as part of its Meet the Tutor series, highlighting Pavlina Campbell's journey through interior design, professional practice and design education.The British Academy of Interior Design originally published this interview as part of its Meet the Tutor series, highlighting Pavlina Campbell's journey through interior design, professional practice and design education.
Professional Practice Shapes Design Education
One of the key themes explored throughout the British Academy of Interior Design features is the relationship between professional practice and design education.
As both a practising interior designer and BAID tutor, Pavlina Campbell draws upon real-world project experience to help students understand the realities of contemporary interior design. By combining practical knowledge with design theory, the learning process remains grounded in the challenges, opportunities and decision-making that shape successful projects.
The feature highlights how active involvement in residential interior design continues to inform Pavlina's teaching, creating a valuable connection between education and professional practice. This approach helps aspiring designers develop creative confidence alongside a deeper understanding of how design works in real-life situations.
Recognised by the British Academy of Interior Design as both a designer and educator, Pavlina Campbell continues to contribute to the next generation of interior designers while maintaining an active design practice across residential projects throughout Cambridge, Cambridgeshire, Hertfordshire, St Albans and the surrounding areas.
The ideas explored throughout the interview continue to influence both Pavlina's design practice and her writing on creativity, design thinking and professional development.
Related reading → Creativity and Interior Design: From Practice to Teaching
Explore Related Topics
"The strongest design education comes from combining theory with real-world practice."
— Pavlina Campbell, BAID Tutor & Founder, Pinterior.space
Bridging Design Practice and Education
The British Academy of Interior Design featured Pavlina Campbell as part of its tutor series, recognising the value of combining professional interior design practice with design education.
Drawing upon active residential projects, Pavlina brings real-world experience into the classroom, helping students understand how creativity, technical knowledge and client-focused thinking come together within professional practice.
This connection between industry experience and education remains a defining part of her work today, shaping both her approach to design and her contribution to developing future interior designers.
"The strongest design education comes from combining theory with real-world practice."
SBID Awards 2025 Regional Winner
Recognised by the Society of British & International Interior Design
The Shelford Project in Cambridge was recognised as a Regional Winner in the SBID Awards 2025 Residential Budget Up To £50,000 – UK category.
Through bespoke joinery, hidden storage solutions and carefully considered detailing, the project demonstrates how thoughtful design can balance functionality, craftsmanship and everyday living.
Award-Winning Design Through Thoughtful Problem Solving
One of the qualities recognised within the SBID Awards 2025 was the Shelford Project's ability to transform everyday challenges into beautifully integrated design solutions.
Rather than focusing on decoration alone, the project demonstrates how thoughtful space planning, bespoke joinery and carefully considered detailing can significantly improve the way a home functions. Hidden understairs storage, custom-designed seating and tailored storage solutions help maximise usability while maintaining a calm and cohesive interior aesthetic.
The project forms part of the wider renovation story explored in Shelford Refined: A Poetic Transformation in the Heart of South Cambridgeshire, where every design decision was guided by a desire to create spaces that feel both practical and deeply personal.
As recognised by the Society of British & International Interior Design (SBID), the success of the project lies not only in its visual outcome, but in the way craftsmanship, functionality and everyday living work together seamlessly.
Explore Related Topics
→ Shelford Refined: A Poetic Transformation in the Heart of South Cambridgeshire
Craftsmanship, Character and Bespoke Design
The Shelford Project also highlights the role that bespoke craftsmanship plays in creating interiors that feel unique to the people who live within them.
From distinctive Sottsass veneer detailing to custom-built storage and carefully integrated architectural elements, every component was designed specifically for the way the home is used. Rather than relying on standard solutions, the project celebrates individuality through thoughtful material choices and tailored design responses.
This combination of creativity, craftsmanship and purposeful design contributed to the project's recognition as an SBID Awards 2025 Regional Winner, demonstrating how carefully considered interiors can achieve both practical and aesthetic success.
Explore Related Topics
→ Shelford Refined: Full Project Story
"Great design is not measured by how much is added, but by how thoughtfully every detail contributes to the way people live."
— Pavlina Campbell
The Designer Behind Pinterior.space
Founded by interior designer Pavlina Campbell, Pinterior.space is built on the belief that successful interiors begin with understanding how people live.
Drawing inspiration from Nordic/Scandinavian design principles, bespoke craftsmanship and thoughtful space planning, Pavlina Campbell creates interiors that balance beauty, practicality and individuality. Each project is approached as a unique response to the client, the architecture and the way a space is experienced.
Through award-winning projects, published features and design education, Pavlina Campbell continues to champion an approach rooted in creativity, problem-solving and meaningful design.
Pavlina Campbell — Founder & Interior Designer, Pinterior.space
Pavlina Campbell
Founder & Interior Designer, Pinterior.space
01 — Design Philosophy
Designing Around People, Not Trends
At the heart of Pavlina Campbell's work is the belief that successful interior design begins with understanding people rather than following trends.
Every project starts by exploring how a space is used, how it should feel, and how it can support everyday life. This approach allows design decisions to emerge from purpose and functionality rather than decoration alone.
Drawing upon Nordic/Scandinavian design principles, thoughtful space planning and bespoke craftsmanship, Pavlina Campbell creates interiors that balance beauty, practicality and individuality. The result is a design process focused on long-term value, meaningful experiences and spaces that genuinely reflect the people who live within them.
Explore Related Topics
→ Concept Development Before Decoration
→ Why Creative Thinking Has Become The Ultimate Luxury
→ The Invisible Value of Design
"Good design starts with understanding people, not simply designing rooms." — Pavlina Campbell
02 — Creativity As A Design Tool
For Pavlina, creativity is not simply about aesthetics. It is a way of solving problems, uncovering opportunities and creating solutions that feel both practical and personal.
Whether designing bespoke storage, reimagining layouts or developing entirely new concepts, creative thinking remains central to every stage of the design process. By approaching each project as an individual response rather than a repeatable formula, every interior develops its own identity and sense of place.
This philosophy has been recognised throughout industry features and awards, where originality, problem-solving and client-focused design continue to define the studio's work.
Explore Related Topics
"Before materials, colours and furniture selections, there must be an idea worth building around." — Pavlina Campbell
Professional Recognition
Recognition Through Design, Not Self-Promotion
Throughout her career, Pavlina Campbell's work has been recognised by industry organisations, design publications and educational institutions.
From award-winning residential projects to published interviews and educational features, these recognitions reflect a consistent commitment to thoughtful design, creativity and client-focused solutions.
Rather than pursuing awards as an objective, recognition has emerged as a result of meaningful projects, strong client relationships and a design process rooted in originality and purpose.
Industry Recognition, Publications & Professional Features
2026
LuxLife Magazine
Feature: Contemporary Interior Design Shaped with Clarity and Defined by Calm
Read → Featured by LuxLife Magazine
2025
SBID Awards – Regional Winner
Residential Budget Up To £50,000 – UK
Read → SBID Awards 2025 Regional Winner
2023–2024
British Academy of Interior Design
Tutor Spotlight & Meet The Tutor Features.
Read → Featured by the British Academy of Interior Design
2022
BUILD Home & Garden Awards
Best Scandinavian Interior Design Space Company – UK
Read → Featured by Home & Gardens