CONCEPT DESIGN
Concept design is where everything begins to sprout.
A quiet beginning. A clean slate. A space of pure imagination.
THE CONCEPT STAGE
A calm beginning. A clear direction. A home shaped with intention.
Before drawings, before decisions, before the details take shape — there is a feeling. Concept design is the moment we translate that feeling into form, giving your home its first clear, contemporary direction.
It’s where architecture, atmosphere and intuition meet, setting the tone for everything that follows.
What Concept Design Means
A concept board distils the client’s brief into a single visual composition — capturing the atmosphere, material language, and emotional direction of the space.
It’s a way of listening — to the architecture, to the light, to the way you want to live.
It’s the stage where ideas become tangible, where the rhythm of a home begins to emerge, and where the foundations of a calm, contemporary space are set with clarity and intention.
A concept is not decoration. It is the blueprint for atmosphere.
Contemporary Modern — South Cambridgeshire Kitchen
This concept board explores a contemporary kitchen rooted in South Cambridgeshire’s quiet, grounded character. Warm natural materials meet a masculine, modern edge, creating a palette that balances depth, texture, and sculptural simplicity. The result is a sophisticated foundation for a high‑end, design‑led Cambridgeshire home.
Moody Masculine Modern — Italian Client Bedroom
This concept board explores a moody, masculine modern aesthetic shaped for an Italian client. Sculptural lighting, bold textures, and darker finishes create a bedroom that feels quietly powerful and visually refined. From striped upholstery to geometric wall panels, every element contributes to a layered, atmospheric experience with a distinctly contemporary edge.
Nordic–Japanese Masculine — Greenwich Residence
This concept board blends Japanese restraint with Nordic texture to create a masculine, quietly grounded aesthetic. Sculptural furniture, concrete surfaces, and muted olive tones establish a palette rooted in calm strength and visual clarity. Designed for a Greenwich residence, it sets the tone for a contemporary kitchen defined by balance, simplicity, and understated sophistication.
Moody Contemporary Masculine — Biggleswade/Sandy Kitchen–Dining
This concept board explores a moody contemporary masculine aesthetic, blending dark green cabinetry with sculptural lighting and bold material contrasts. Designed for a kitchen–dining space in Biggleswade/Sandy, it sets the tone for a refined and expressive interior — where marble, ribbed glass, and geometric textures meet quiet strength and visual drama.
Contemporary/Modern Cambridge Office–Living Space
This concept board explores a contemporary modern aesthetic, blending wood‑veneer textures with soft grey tones and bold cobalt blue accents. Designed for a Cambridge office–living space, it sets the tone for an interior that balances focus, comfort, and visual clarity — refined yet expressive, calm yet characterful
Contemporary Modern London Bathroom
This concept board explores a contemporary modern London bathroom renovation, blending deep blue finishes with black gloss sanitary ware and layered tile textures. Anchored by Pantone Shark Shadow and sculptural fixtures, it creates a quietly dramatic atmosphere. Designed to evoke clarity and depth, it offers a visual rhythm suited to bathrooms, dressing areas, and intimate transitional spaces where modernism meets calm intensity.
Concept Board — Moody Masculine Gamer Style Teen Bedroom
This concept board explores a moody, masculine gamer style, blending LED lighting, sculptural furniture, and layered tech‑inspired textures. Created for a teen bedroom, it sets the tone for a space that feels immersive, expressive, and unapologetically bold — where gaming meets design in a world of light and shadow.
Immersive, textural, and boldly atmospheric.
Concept Board — Scandinavian Nordic Modern Gamlingay Kitchen–Dining Space
This concept board explores a Scandinavian Nordic modern direction, blending natural wood textures, clean‑lined cabinetry, and sculptural lighting. Created for a kitchen–dining space in Gamlingay, it sets the tone for a home that feels grounded and luminous — where rural calm meets contemporary clarity in every detail.
Concept Board — Nordic–Japandi Modern Gamlingay Bedroom
This concept board explores a Nordic–Japandi modern style, blending natural textures, sculptural lighting, and minimalist furniture. Created for a bedroom in Gamlingay, it sets the tone for a space that feels calm, tactile, and quietly expressive — where simplicity is layered with warmth, and every detail invites stillness and clarity.
Warm minimalism with sculptural calm.
Concept Board — Contemporary · Modern · Nordic–Japandi London Bathroom
This concept board explores a contemporary, modern, Nordic–Japandi direction for a London bathroom renovation, blending warm textures, sculptural fixtures, and dark chocolate patterned tiles. Created for a space that invites stillness, it offers a visual anchor for rooms where warmth meets restraint — bathrooms, dressing areas, or quiet transitional thresholds. The palette leans earthy and contemplative, with natural stone, soft geometry, and a contemporary calm.
Earthy, sculptural, and quietly restrained.
Concept Board — Light Contemporary Modern Cambridgeshire Bedroom
This concept board explores a light contemporary modern direction, blending sculptural lighting, soft textures, and layered wall finishes. Created for a Cambridgeshire bedroom, it sets the tone for a serene and tactile space — where clean lines meet quiet, expressive detail.
Concept Board — Contemporary Teen Bedroom · LED & Textural Personality
This concept board explores a contemporary teen bedroom design, blending LED lighting, sculptural textures, and expressive styling. It sets the tone for a space that feels bold, personal, and creatively charged — where modern design meets playful individuality through layered surfaces, tech‑inspired accents, and tactile warmth.
Bold, textural, and creatively expressive.
Concept Board — Japandi Guest Bedroom Gamlingay
This concept board explores a Japandi design direction, merging Japanese minimalism with Nordic warmth. Created for a guest bedroom in Gamlingay, it sets the tone for a space that feels serene, tactile, and quietly luxurious — where natural textures and sculptural simplicity invite rest, clarity, and emotional calm.
Minimal, warm, and deeply restful.
Concept Board — Nordic Scandinavian Modern Shelford Hallway (SBID Regional Winner 2025)
This concept board explores a Nordic Scandinavian modern style, blending natural wood textures, sculptural lighting, and soft tonal layering. Created for a hallway in a Shelford residence, this SBID Regional Award‑winning design sets the tone for a transitional space that feels refined, tactile, and quietly confident — where every detail contributes to a sense of flow and calm
Refined, tactile, and confidently understated
Concept Board — Light Scandinavian Modern Welwyn Garden City Open‑Plan Living & Kitchen
This concept board explores a light Scandinavian modern direction, blending clean lines, natural textures, and soft tonal layering. Created for an open‑plan living and kitchen space in Welwyn Garden City, it sets the tone for a home that feels spacious, serene, and effortlessly functional — where Nordic clarity meets contemporary warmth.
Airy, grounded, and quietly modern.