Designing Family Homes in Cambridge: A Bespoke Approach to New-Build Interiors
By Pavlina Campbell — Interior Designer for Luxury Homes in Cambridge
Cambridge’s property landscape is evolving. Alongside its historic architecture, a wave of new-build family homes is reshaping the city’s residential character. These homes offer space, efficiency, and modern layouts—but often lack the warmth, personality, and refinement that high-income families desire.
That’s where bespoke interior design becomes essential. In my Cambridge-based studio, I help clients transform blank canvases into homes that feel tailored, timeless, and emotionally resonant. Whether it’s a newly built townhouse or a countryside retreat, the goal is the same: to elevate the everyday through thoughtful design.
Why New Builds Need Bespoke Design
New-build homes often arrive in shades of developer white, with standard fittings and little architectural detail. For discerning homeowners, this can feel underwhelming—especially when the goal is to create a space that reflects personal taste and lifestyle.
Bespoke design brings:
Character through custom wall treatments, panelling, and curated finishes
Functionality tailored to family routines and entertaining needs
Emotional depth through texture, lighting, and spatial flow
In one recent Cambridge family home, we replaced generic surfaces with vinyl wallcoverings from Élitis—adding both durability and visual richness. Paired with layered lighting and bespoke joinery, the space became a true reflection of the client’s values.
Materials That Speak to Quality
High-income clients aren’t looking for trends—they’re looking for longevity, craftsmanship, and elegance. That’s why I focus on materials that feel as good as they look.
Wall panelling adds architectural rhythm and depth
Venetian plaster brings softness and sophistication to open-plan spaces
Textured wallcoverings from brands like Arte offer both practicality and beauty
These choices aren’t just aesthetic—they’re strategic. In busy family homes, materials must withstand daily life while maintaining a sense of calm and refinement.
Designing for Lifestyle, Not Just Looks
Every family is different. Some need quiet zones for work and study; others prioritise open entertaining spaces. My design process begins with the client’s brief—listening deeply to understand how the home should feel and function.
From there, we build:
Concept boards that reflect personality and aspiration
Sample boards that explore tactile finishes and lighting interplay
Spatial layouts that support wellbeing and flow
This isn’t about decorating—it’s about crafting a home that supports the life you want to live.
Final Thoughts: From Blank Canvas to Bespoke Sanctuary
Designing a new-build home is an opportunity to start fresh—but it takes vision, expertise, and care to turn that potential into something extraordinary. For families in Cambridge seeking a home that feels truly theirs, bespoke interior design is not a luxury—it’s a necessity.
Of course, new builds are just one part of Cambridge’s rich residential landscape. The city is also home to stunning period properties—Georgian townhouses, Victorian terraces, and countryside estates—each with its own architectural language and design challenges. These homes require a different kind of sensitivity: one that honours heritage while introducing modern comfort and personal style.
Whether you’re furnishing a contemporary new-build or restoring a historic residence, my studio offers tailored design solutions that reflect your story, your lifestyle, and your sense of quality.
I invite you to explore my portfolio or book a private consultation. Let’s create a space that feels as good as it looks—and lives even better.
